Friday, October 21, 2011


Hey everyone !

Kamisama here for another entry of the World Class Scum column. This week, we'll go into a weird Japanese subject: TV commercials.

Now obviously, TV commercials in Japan, or any other country for that matter, takes more time to cover than most subjects. TV commercials in Japan are no exception. It will take me a little while to cover all the ones that are worth mentioning. And I'm not even talking about the TV shows, which I will also cover in later posts.

But this week, I would like to talk about a specific Japanese TV commercials; the Mame-shiba. Mame means "bean". So any kind of bean, or nut that comes from a shell (like peanuts, cashews or any other kind of bean) will have its turn in this commercial.

The point in Mameshiba is that the bean will tell a random fact to the one about to eat it. The person listening to it will have a reaction to the fact, usually disdain, and act accordingly. Those are totally random facts, but are still interesting to know. Anyway, even if you don't care about the facts, the ads are still funny.

Please note that some jokes require a basic knowledge of Japanese culture, and it will be my pleasure to explain them to you if you take the time to say: "I don't understand Mameshiba #10" (for example). But you should understand most of them.

They go through the beans family, may it be lentils, peanuts, red beans, mangetout beans, coffee beans, tiger beans, soybeans, cocoa beans, pistachios, fava beans or any other bean out there, they got it.

Make sure you grab the originals subtitled in English on Youtube.

Here are my top 3 Mameshiba. Others are really good too.
(Please note that for some reason, when watching a video here on the Scumbase, the last word is missing in most of the translations, meaning every individual speech bubble. For better results, please go on Youtube to look at them. Sorry for the inconvenience.)







And so many more !

I hope you enjoy ! I'm sorry my column is online so late, but according to my clock, it's still Friday, so.... bwahahah !!

See ya next week folks !!

10 comments:

  1. This are hilarious and cute!

    I found this one .. really funny.
    http://www.youtube.com/watch?v=a8Kp16noq4M

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  2. WTF... LOL

    Although hilarious and strangely informative, I do have a question... what is the point? What are these comercials trying to sell? Smelly kangaroo pouches? Osterich brains? /confused

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  3. They say that beans are good for the brain, you should eat the beans that they sell you, you'll get smarter.

    But mainly, they just want your attention. Like Iola said : they're funny and they're cute. So when you see their logo, you recall the commercials.

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  4. Called an 'awareness' campaign by media, the issue is not the product itself so much having people remember the name.

    Apparently, hippos sweat is pink.

    Tra la la la la, theme music ... meme-shiba!

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  5. and we love 'em this way =) desho?!
    Still, these Natto are the one exception to the rule of every japanese food is GREAT! mameshiba may tease me, i remain unconvinced :p living in okinawa, i'll come up with a few as well.

    japanese fun fact #1
    want to ship a live beast at midnight on a saturday, not a problem

    (related) fun fact #2
    want to withdraw 10$ past 17h or on a sunday? out of luck with the only foreigner-friendly ATMs, not only do they only `open` from 10h to 19h, their wedsites (local banks) are often submitted to the same time contraints shutting down when the counters do so.

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  6. One wonders how you came to know that you can ship a live animal anywhere at midnight.

    >.>

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  7. Didn't he mention he was married? =D

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  8. Yep, finally figured that ol'question out, is it possible to ship a mother-in-law as cargo overseas LoL kidding, she's lovely.

    <vent>
    fun fact #3 more of a story really,
    canadian: calls the credit card company to ask for details/add a 2nd card user.

    cc-company: sorry we do not speak english
    wife-of-canadian: hi, i do speak japanese, here is the question...
    cc-company: sorry, we cannot give you said information as we can only speak with the card owner
    canadian: (switch to phone speaker)
    cc-company: sorry sir, we know there is someone else on the line
    canadian: no no, its your imagination
    cc-company: what? we don't understand english
    canadian: she's my wife, i'm trying to get her authorized.
    [10 mins later]
    canadian: hangs us.

    [5mins later]
    wife-of-canadian: hi my name is (canadian), i would like to add a 2nd authorized person on this account.
    cc-company: sure! no problem.
    [2mins later] hangs up, everything done!

    common sense is not so common after all
    </vent>

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  9. Are you comparing his new spouse to an animal, Ghetto? That is very scummy indeed.

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